Nov 17, 2021 | consumer behavior, Education, Stimulators
Fans of Star Trek have long marveled at the technological innovations spawned from the imaginations of its creators—from warp drives that bend space to transporters beaming individuals from point A to B. Few of these speculative innovations inspired more wonder than...
Jun 22, 2021 | consumer behavior, electrocardiography, Electrodermal, Life Science Data, psychophysiology
When formulating an approach to a research study, planning experiments, and choosing the right technology for the job, size matters. Research studies with human subjects generally fall into three scale-related categories: individual, small-group, and large-group...
Sep 23, 2020 | consumer behavior, Life Science Data, neuroscience, psychophysiology, psychophysiology education, Teaching Psychophysiology
Author: Ashley Churchill, M.A., BIOPAC Midwest Sales Media psychophysiology research is being embraced by a variety of communication departments around the world. Media psychophysiology generally refers to the measurement of biological responses to messages in order...
May 14, 2020 | consumer behavior, Life Science Data, physiology, psychophysiology
Use VR to Expand the Capabilities of Your Lab The immersive technology of virtual reality (VR) literally offers whole new worlds to explore. Combining VR/Immersive Solutions with Physiology Data allows researchers to create virtual worlds that are impossible or...
Mar 16, 2020 | consumer behavior, consumer neuroscience, Life Science Data, neuromarketing, physiology, Teaching physiology
Eye tracking has been a consistent player in the physiological research field for a number of years, and more recently a “mobile” variation of this technology has become increasingly widespread. But just what is mobile eye tracking and how does it work?...
Jan 15, 2020 | consumer behavior, consumer neuroscience, EMG, Exercise Physiology, Life Science Data, psychophysiology, Sports Science
Once relegated to tightly controlled lab environments where electrode-laden participants were observed at close quarters, researchers are now able to extend the lab into the everyday environment over nearly limitless distances. Top quality physiological data can be...
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