Oct 19, 2020 | consumer neuroscience, Life Science Data, psychophysiology, psychophysiology education, Teaching Psychophysiology
Why are we interested in psychophysiological measurements? Which measurements are these exactly? By “measurements,” we are talking about micro-facial expressions, pupil dilation, peristaltic contractions of the intestines, heart activity, breathing patterns,...
Sep 23, 2020 | consumer behavior, Life Science Data, neuroscience, psychophysiology, psychophysiology education, Teaching Psychophysiology
Author: Ashley Churchill, M.A., BIOPAC Midwest Sales Media psychophysiology research is being embraced by a variety of communication departments around the world. Media psychophysiology generally refers to the measurement of biological responses to messages in order...
May 14, 2020 | consumer behavior, Life Science Data, physiology, psychophysiology
Use VR to Expand the Capabilities of Your Lab The immersive technology of virtual reality (VR) literally offers whole new worlds to explore. Combining VR/Immersive Solutions with Physiology Data allows researchers to create virtual worlds that are impossible or...
Jan 15, 2020 | consumer behavior, consumer neuroscience, EMG, Exercise Physiology, Life Science Data, psychophysiology, Sports Science
Once relegated to tightly controlled lab environments where electrode-laden participants were observed at close quarters, researchers are now able to extend the lab into the everyday environment over nearly limitless distances. Top quality physiological data can be...
Nov 14, 2019 | consumer behavior, consumer neuroscience, functional near infrared, Life Science Data, neuroscience, physiology, psychology, psychophysiology
Try Not To Blink—This Won’t Hurt What exactly, is eye tracking? Do I have to put on a helmet or stick something unpleasant into my eye? No, nothing so invasive, and not the least bit uncomfortable. Eye tracking is the process by which eye movements are recorded for...
Sep 12, 2019 | cardiovascular hemodynamics, consumer behavior, Education, electrocardiography, Electrodermal, Electroencephalography, Exercise Physiology, functional near infrared, Life Science Data, magnetic resonance imaging, neuromarketing, neuroscience, psychophysiology, respiration, Teaching physiology, Teaching Psychophysiology
August is a month of barbecues, baseball, and last-minute vacations against the backdrop of a fading summer, and the eighth month of 2019 proved to be an equally exciting time at BIOPAC, with something of a pleasant vacation thrown in. On August 12-14, BIOPAC hosted...
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