Jul 15, 2020 | Life Science Data, magnetic resonance imaging
fMRI (Functional Magnetic Resonance Imaging) is a widely-used noninvasive method for characterizing central nervous system function. But how does fMRI differ from MRI? While fMRI scans use the same basic principles as MRI scans, an MRI generates images of the...
Jul 10, 2020 | Education, Life Science Data
By: Jasmine Anderson, Biopac Student Lab Product Manager Simulations are not enough. Students need a practical hands-on lab experience with room to make mistakes. Internet is not reliable for students or the instructors and reading material alone does not lend to...
Jun 10, 2020 | Education, Life Science Data, Teaching physiology, Teaching Psychophysiology
By: Jasmine Anderson, Biopac Student Lab Product Manager The COVID-19 pandemic turned higher education upside-down when stay-at-home orders forced educational institutions to shift to distance learning this Spring. In hindsight, no one could have predicted what 2020...
May 14, 2020 | consumer behavior, Life Science Data, physiology, psychophysiology
Use VR to Expand the Capabilities of Your Lab The immersive technology of virtual reality (VR) literally offers whole new worlds to explore. Combining VR/Immersive Solutions with Physiology Data allows researchers to create virtual worlds that are impossible or...
Apr 16, 2020 | Life Science Data, respiration
There is no sugarcoating it—we are in some very serious times—and will remain so for the foreseeable future. The COVID-19 pandemic has not only captured the focus of the entire world community, it has illuminated shortcomings in the supply chains required for coping...
Mar 16, 2020 | consumer behavior, consumer neuroscience, Life Science Data, neuromarketing, physiology, Teaching physiology
Eye tracking has been a consistent player in the physiological research field for a number of years, and more recently a “mobile” variation of this technology has become increasingly widespread. But just what is mobile eye tracking and how does it work?...
Feb 17, 2020 | Education, Life Science Data, Teaching physiology, Teaching Psychophysiology
Experience has shown that beginning physiology students are more engaged when acquiring and viewing signals from their own (or a lab partner’s) bodies in real time, particularly signals that are noninvasive to capture and easy to acquire. Watching a waveform trace...
Jan 15, 2020 | consumer behavior, consumer neuroscience, EMG, Exercise Physiology, Life Science Data, psychophysiology, Sports Science
Once relegated to tightly controlled lab environments where electrode-laden participants were observed at close quarters, researchers are now able to extend the lab into the everyday environment over nearly limitless distances. Top quality physiological data can be...
Dec 11, 2019 | Life Science Data
To understand how eye tracking works, it is important to have a basic knowledge of the structure of the eye. pupil—an aperture, or opening, in the iris that allows light to enter into the eye unless viewed exactly on-axis with a light source, the pupil appears black...
Nov 14, 2019 | consumer behavior, consumer neuroscience, functional near infrared, Life Science Data, neuroscience, physiology, psychology, psychophysiology
Try Not To Blink—This Won’t Hurt What exactly, is eye tracking? Do I have to put on a helmet or stick something unpleasant into my eye? No, nothing so invasive, and not the least bit uncomfortable. Eye tracking is the process by which eye movements are recorded for...
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