May 20, 2019 | electrocardiography, EMG, Exercise Physiology, Life Science Data, physiology, respiration, Sports Science
Everyone has experienced showing up at the doctor’s office and being tasked with sitting very still while vital signs are taken. You sit almost trance-like, concentrating on slowing your heartbeat, willing your blood pressure down, avoiding any sudden movement that...
Apr 12, 2019 | consumer behavior, consumer neuroscience, Electroencephalography, EMG, functional near infrared, Life Science Data, neuromarketing, neuroscience, optical brain imaging, psychology, psychophysiology, psychophysiology education, Teaching Psychophysiology
At the dawn of the 19th century, pioneering astronomer Sir William Herschel discovered the existence of infrared radiation, which is electromagnetic radiation invisible to the human eye but identifiable via its ability to heat objects. Infrared radiation is commonly...
Mar 28, 2019 | Electroencephalography, Life Science Data, neuromarketing, psychophysiology, psychophysiology education, Teaching physiology
Many notable events occurred in 1929, not all of them good. The St. Valentine’s Day massacre. The stock market crash that triggered a worldwide economic crisis. The chain saw was invented. Not much good was happening in Germany either. Rampant inflation, the...
Feb 27, 2019 | consumer neuroscience, electrocardiography, Electrodermal, Electroencephalography, EMG, Exercise Physiology, Life Science Data, neuromarketing, physiology, respiration, Sports Science
Physiological research studies require a great deal of focused expertise, including an ability to properly set up all necessary equipment for the study at hand. This has long consisted of overseeing a host of manual hardware connections and software settings, and...
Jan 28, 2019 | consumer behavior, consumer neuroscience, Exercise Physiology, Life Science Data, neuroscience, physiology, Stimulators
AcqKnowledge software includes a Media feature that allows you to record and link participant video with physiological data. A common issue that crops up when analyzing physiological data with linked participant video is a lack of synchronization between the resulting...
Dec 15, 2018 | Life Science Data, physiology
In order to create an effective stimulation experiment, two main components are necessary – the stimulator software and and stimulator hardware module. Let’s briefly examine how they work together. The Stimulator setup window in AcqKnowledge Software is an onscreen...
Dec 7, 2018 | consumer behavior, consumer neuroscience, physiology, psychophysiology, Stimulators
Physiology studies often involve the recording of responses from subjects who are reacting to a particular sensory input being presented, otherwise known as stimulation. The presented stimuli can take several forms, and are tightly controlled in lab environments for...
Oct 5, 2018 | electrocardiography, Electrodermal, Electroencephalography, EMG, Exercise Physiology, Non invasive blood pressure, noninvasive blood pressure, physiology, respiration, Sports Science, Teaching physiology
Advancements in the engineering of data acquisition components have closely paralleled the microchip revolution. Ever-smaller form factors available in wireless transmission formats have resulted in a boon for researchers wishing to collect high-quality physiological...
Sep 17, 2018 | consumer neuroscience, Education, Electrodermal, EMG, Life Science Data, neuromarketing, psychophysiology, psychophysiology education, Teaching Psychophysiology
Say you’re in a situation where it behooves you to keep a poker face. At an auto dealership negotiating a price on the new car of your dreams, or sitting across from your boss trying to make a case for a promotion. Your heart is pounding, sweat is forming in the...
Aug 20, 2018 | Electrodermal, Life Science Data, psychophysiology
Stimulus presentation studies are an important aspect of modern research that record and organize a participant’s reactions and physiological data to various inputs. These studies are commonly used in neuromarketing or psychophysiological experiments. First off, what...
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