Game On: Applying Physiological Data in Video Game Design and Research

Ever since players first started feeding quarters into arcade games and began plugging in home systems in the late twentieth century, researchers have looked for practical tools for both shaping video game design and measuring their effects on players. Physiological signals filled this niche area of research. Researchers began investigating the connection between physiological science and gaming in the 1980s and 1990s, when early studies explored the effects of video games on heart rate and arousal. These first studies focused on issues such as aggression and overstimulation, but research has since expanded to encompass the cognitive and emotional aspects of gameplay. An early research project by NASA, for example, examined how biofeedback could be applied to game design to enhance traditional game control methods while also improving players’ cognitive abilities.

Today, physiological monitoring is not only a method for psychological inquiry but also a vital asset in improving user experience (UX) research, game accessibility, and even driving therapeutic game development. As wearable sensors and game engines grow more sophisticated, the integration of physiological signals into game design is opening new frontiers for immersive, responsive, and health-conscious gaming. By analyzing real-time bodily signals, such as heart rate (HR), electroencephalography (EEG), electromyography (EMG), electrodermal activity (EDA), respiration, photoplethysmography (PPG), and electrooculography (EOG), researchers and developers can gain a deeper understanding of how players emotionally and physically respond to game elements.

A study published in the International Journal of Human-Computer Studies investigated whether players’ self-reported preferences for first-person shooter (FPS) game dynamics match their emotional reactions during both gameplay and viewing. Researchers recruited 24 active gamers and divided them into two groups: those who enjoyed the fast-paced action of FPS games and those who didn’t. While participants played an FPS game and later watched a recording of it, the team measured electrodermal activity (EDA), heart rate, and facial muscle responses, specifically expressions associated with frowning (corrugator supercilii) and smiling (zygomaticus major), to capture emotional arousal and valence. Physiological signal data were recorded using BIOPAC EDA, PPG, and EMG amplifiers, which were connected to a data acquisition and analysis system running AcqKnowledge software. Although both groups reported more positive feelings and higher excitement after actively playing rather than watching, the data revealed a deeper story: players who disliked the game showed more substantial rises in arousal during play. Those who favored the dynamics, however, showed steadier emotional responses across both conditions. Muscle activity patterns also differed. Those who enjoyed FPS dynamics exhibited sharper increases in frowning-related muscle activity during play than watchers, indicating nuanced emotional engagement. Overall, the study found that what people say they prefer does reflect in their bodies’ emotional reactions. Still, those preferences also shape whether playing or spectating feels more intense, highlighting how combining self-reports with physiological signals can deepen an understanding of game design and player experience.

A team of researchers from Bournemouth University’s Centre for Digital Entertainment investigated how players’ bodies react during intense engagement, or flow, in virtual reality (VR) games. The goal was to capture objective physiological signals, such as heart rate and eye-blink patterns, alongside subjective self-reports to see how well a game’s design induced flow versus boredom or anxiety. The researchers had participants play a custom VR “tower defense” game while monitored with BIOPAC equipment, including a two-channel Biopac Student Lab (BSL) data acquisition system and physiological modules to record HRV via ECG, as well as EOG and EEG signals. The team then utilized clustering and machine-learning classifiers to decode flow states with high accuracy. The research team also successfully identified that high flow correlated with fewer blinks and longer blink intervals, indicating a state of deep concentration. The study not only demonstrates the value of combining physiological and self-report data but also shows how wearable sensors can inform design decisions in VR games by providing real-time feedback on player experience.

Beyond game design, a primary area of research focus has been on the long-term psychological, neurological, and physiological impact that games have on players. A study published in the Journal of Media Psychology explored how experiences with violent video games might reduce prosocial behavior, such as the motivation to help others, through physiological changes. Researchers recruited 155 Chinese college students who reported their exposure to violent games (in terms of violence, bloodiness, and duration) and completed simple self-reports measuring their willingness to help and the time they took to help others in controlled scenarios. Researchers used a BIOPAC data acquisition unit running AcqKnowledge software to record relevant physiological data. A three-lead ECG amplifier, respiration module, and respiration belt were used to record ECG and breathing signals across baseline, violent-film task, and during recovery periods. Researchers calculated the reduction in respiratory sinus arrhythmia (RSA), a marker of parasympathetic nervous system engagement. They found that higher levels of violent-game experience predicted less RSA reduction during stress, which in turn was linked to reduced prosocial behavior. The study’s findings suggest that playing violent video games may impair physiological readiness to respond in an empathetic manner to others, showing RSA reduction to be a key influence. The study’s findings demonstrate how physiological and psychophysiological signals provide a deeper understanding of the impacts of video games, while also guiding design decisions.

Physiological signals help researchers identify moments of excitement, stress, immersion, or frustration. Such insights are increasingly being used to refine gameplay mechanics, balance difficulty, and enhance player engagement through adaptive or personalized game experiences. They also reveal the short- and long-term effects gameplay has on both individuals and society. For more ideas on how to apply these signals in your research, visit our Webinars page for information on wearable devices, mobile data acquisition, and other helpful topics.

Are you planning a research project related to video games? Reach out to our customer service specialists to get all the help you need in mapping out and equipping your study team.

VR Integration: Enhancing Research with Virtual Environments

Measuring the human body and brain’s response to real-world conditions and stimuli has long challenged researchers. This problem has usually been dealt with in one of two ways. The first approach is to take research participants into the field—not impossible with today’s mobile data recording technology but not always safe or convenient. The second option is to imitate real-world conditions in the lab using screens, audio equipment, and even scent delivery, but in the end, it is difficult to completely remove the lab setting from the participant’s experience—that is, until the introduction of Virtual Reality (VR) technology in research.

Just as it has revolutionized everything from entertainment to training, VR has provided researchers with the opportunity to create immersive experiences in the lab that mimic the real world. Advances in technology have not only made these simulated environments more realistic, but they have also made it easier to integrate a wide range of signals and stimulus delivery to enhance the recording of physiological and psychophysiological data.

BIOPAC, through cooperation with several partner companies, offers a range of data recording options that integrate seamlessly with third-party VR devices. fNIR Devices, for example, designs solutions for recording functional near-infrared spectroscopy (fNIRS) signals that can easily be incorporated with standard VR head-mounted displays (HMD) to measure neural activity and hemodynamic response in the prefrontal cortex while participants experience VR environments. BIOPAC partner Seenel has created MedelOpt, a line of whole-head wearable devices that combine electroencephalography (EEG) and fNIRS, including a VR option that integrates an HMD. Finally, partner company WorldViz offers a full spectrum of VR solutions from complete VR kits to full-room Projection VR technology to software that can be combined with both wired and wireless data recording technologies to provide a complete array of bio-signal data, from eye tracking to electrodermal activity.

A Canadian study published in 2023 used a combination of BIOPAC and WorldViz products to investigate how sensory feedback and arousal influence neuromus cular control and posture. Researchers measured arousal via electrodermal activity (EDA) and psychosocial questionnaires, rating perceived fear and anxiety in both real-world situations in VR environments that simulated standing both at ground level and on a raised platform. Participants wore a commercial HMD running WorldViz’s Vizard VR toolkit software. Electrical nerve stimulation was provided via a BIOPAC linear isolated stimulator. The study found the “physiological and perceptual indicators of fear and anxiety increased” in the VR platform simulation, providing “novel evidence that VR can be used to modulate upright postural control.”

A similar study published in the 2022 issue of the Journal of Sport Rehabilitation examined the effect non-physical mental training has on balance skills. The study used fNIRS technology to measure hemodynamic response in the prefrontal cortex of participants experiencing virtual environments through VR HMDs. Participants were instructed to imagine themselves imitating balance exercises viewed through an Oculus VR HMD while also fitted with an fNIR Devices Imager headband. Data was gathered using Cobi Studio software and analyzed via fNIRSoft software. The study identified several advantages of virtual reality mental training (VRMT) over conventional mental training (CMT).

These are just a few examples of how VR technology can be integrated with a variety of methodologies for gathering research data. For additional information on the subject, check out our Virtual Reality Resources, which include an array of online training on integrating VR into research.

Are you planning a research product and need help integrating VR with other data acquisition and analysis equipment? Contact your local BIOPAC sales rep to find the right solutions for you.

Projection VR: Virtual Rooms Turn Science Fiction into Reality

Fans of Star Trek have long marveled at the technological innovations spawned from the imaginations of its creators—from warp drives that bend space to transporters beaming individuals from point A to B. Few of these speculative innovations inspired more wonder than the “holodeck,” a room that creates a simulated sensory experience nearly indistinguishable from reality, where crew members can train, study, or engage in recreation within the space’s artificial environments.

The border between science fiction and fact can be fluid, as proven by the proliferation of virtual reality (VR) technology in recent years, providing an immersive experience like that promised by the fictional holodeck. When thinking about VR in the modern sense, one usually envisions a person fitted with a head-mounted display (HMD) that delivers visual stimuli directly to the eyes, with movement and views controlled by directional sensors in the HMD and hand controllers.

While this can certainly deliver an immersive experience, HMD systems have their limitations. HMDs and controllers are often tethered via cables to the high-end computers needed to generate realistic imagery. This can limit the user’s ability to move and interact naturally in a virtual environment. A variation is something much closer to the holodeck of science fiction—a room in which a virtual environment is projected onto walls rather than displayed on a headset screen. This is the world of projection VR.

Virtual reality innovators like WorldViz are taking projection VR to the next level by creating highly-customizable virtual environments that can be scaled and adapted to a variety of tasks. One application in which VR projection rooms are being used is to train emergency medical technicians (EMT) and other first responders in realistic environments, such as on a virtual roadside. Trainees can move about performing first aid as cars seem to rush by, safe from real traffic hazards.

Outside of training and educational applications, projection VR and VR rooms have proven to be affective in a variety of research studies. These technologies have been used in machine learning and behavioral studies focusing on children with autism spectrum disorders (ASD). In such applications, HMD systems may cause motion sickness or discomfort for the participants with ASD. Projection rooms, however result in no significant negative impacts on the participants’ comfort while still providing an immersive experience.

As mentioned, projection VR experiences allow for additional technologies to be introduced seamlessly into the virtual experience. A 2020 study of driver gaze habits integrated driving environments created in Vizard 5.0 and projected on a screen with eye tracking to determine how drivers process visual information behind the wheel. Participants were able to interact with real driving controls while their “vehicle” moved through the virtual environment as they focused on visual cues.

VR projection rooms are no longer restricted to fictional flights of fancy. Their real world use is limited only by the imaginations of those applying these potent tools in the classroom and research lab.

For more information on how projection VR can benefit research, education, and training, join a webinar hosted by BIOPAC as we explore this virtual frontier where science fiction becomes science reality.

VR—New Worlds to Explore

Use VR to Expand the Capabilities of Your Lab

The immersive technology of virtual reality (VR) literally offers whole new worlds to explore. Combining VR/Immersive Solutions with Physiology Data allows researchers to create virtual worlds that are impossible or prohibitively expensive in the real world. Additionally, researchers can synchronize VR events with physiological response data to record and analyze physiological, behavioral, and subjective response data. Multimodal stimulation can deliver visual (3D), auditory, olfactory, haptic, and/or electric stimulus to add an incredible degree of realism to the immersive world!

Interfacing a VR workstation with a data acquisition system can add a new dimension to your research by combining objective measures with a tightly controlled experimental protocol. Immersive environments can take the subject anywhere and allow you to unlock the boundaries of your physical lab space and budget.

Create rich 3D environments that are 100% personalized to match your protocol.
Send physiological data back to the VR world to make decisions based on the participant’s physiological responses

Participants can move around naturally within the virtual world while their physiological data is captured. Record any combination of signals: ECG, EDA, EEG, EOG, EMG, EGG, temperature, respiration, and pulse. Include eye tracking to track subjects’ gaze as they view the immersive environment during the experiment. Close synchronization between the stimuli and the physiological signals is achieved through digital markers.

Monitor data in real time and use detailed signal analysis for post-acquisition scoring of the data. Automated analysis routines can streamline the analysis process, eliminate subjectivity, and save time—see AcqKnowledge for some powerful options.

VR software provides you with an unlimited degree of flexibility to create a specific world and control people and items within the world. VR software is easy to use and adaptable, so researchers can make subtle changes to an experiment without having to redesign the entire protocol.

Immerse your subjects in a BIOPAC VR world and record physiological data as the virtual environment influences the subject. Applications are varied and include Psychology, Biomechanics & Kinesiology, Ergonomics, Marketing/Consumer Research, Healthcare, Computer Modeling/Simulation, Education, Training: hazard, medical, etc.,

Use a feedback loop for greater control and automation of the VR world. This allows the world to change in real time, based on the participant’s responses. Timing events are recorded for tight synchronization with physiological data for meaningful analysis.

See VR Resources here for more examples of how VR can expand the capabilities of your lab!

BIOPAC offers a wide array of wired and wireless equipment that can be used in your research. To find more information on solutions for recording and analyzing signals such as ECG, heart rate, respiration, and more using any platforms mentioned in this blog post, you can visit the individual application pages on the BIOPAC website.

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