Aug 22, 2022 | Education, Life Science Data, psychophysiology education
A Student’s Perspective Guest post by Ashley F. Like many of my university peers, I wrapped up my freshman year of college working a summer internship in hopes of gaining valuable professional experience. Rather than relaxing on the beach, I occupied my time...
Oct 19, 2020 | consumer neuroscience, Life Science Data, psychophysiology, psychophysiology education, Teaching Psychophysiology
Why are we interested in psychophysiological measurements? Which measurements are these exactly? By “measurements,” we are talking about micro-facial expressions, pupil dilation, peristaltic contractions of the intestines, heart activity, breathing patterns,...
Sep 23, 2020 | consumer behavior, Life Science Data, neuroscience, psychophysiology, psychophysiology education, Teaching Psychophysiology
Author: Ashley Churchill, M.A., BIOPAC Midwest Sales Media psychophysiology research is being embraced by a variety of communication departments around the world. Media psychophysiology generally refers to the measurement of biological responses to messages in order...
Aug 19, 2019 | electrocardiography, Electrodermal, Electroencephalography, EMG, Exercise Physiology, Life Science Data, neuromarketing, physiology, psychophysiology, psychophysiology education, respiration, Teaching physiology, Teaching Psychophysiology
Over the past several years, tools and techniques for recording and analyzing physiological data recording have seen steady and marked improvement. Modern life science data acquisition systems such as the MP160 System and powerful research-grade software suites such...
Apr 12, 2019 | consumer behavior, consumer neuroscience, Electroencephalography, EMG, functional near infrared, Life Science Data, neuromarketing, neuroscience, optical brain imaging, psychology, psychophysiology, psychophysiology education, Teaching Psychophysiology
At the dawn of the 19th century, pioneering astronomer Sir William Herschel discovered the existence of infrared radiation, which is electromagnetic radiation invisible to the human eye but identifiable via its ability to heat objects. Infrared radiation is commonly...
Mar 28, 2019 | Electroencephalography, Life Science Data, neuromarketing, psychophysiology, psychophysiology education, Teaching physiology
Many notable events occurred in 1929, not all of them good. The St. Valentine’s Day massacre. The stock market crash that triggered a worldwide economic crisis. The chain saw was invented. Not much good was happening in Germany either. Rampant inflation, the...
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