Oct 24, 2023 | consumer neuroscience, electrocardiography, Electrodermal, Exercise Physiology, Life Science Data, physiology
Rings, watches, bracelets, and belts—we think of them as indispensable fashion accessories. A bit of bling can put the finishing touch on an outfit for a night on the town, but what about a day in the lab? Wearable technology is transforming the landscape of...
Nov 16, 2022 | consumer neuroscience, ergonomics, Life Science Data, physiology, psychophysiology, Research tools
Ergonomics plays a role in almost every aspect of human interaction with the world around us—how we work, entertain ourselves, rest, and relax. Simply put, ergonomics (sometimes termed “human factors and ergonomics” or simply “human factors”) refers to the way in...
Oct 19, 2020 | consumer neuroscience, Life Science Data, psychophysiology, psychophysiology education, Teaching Psychophysiology
Why are we interested in psychophysiological measurements? Which measurements are these exactly? By “measurements,” we are talking about micro-facial expressions, pupil dilation, peristaltic contractions of the intestines, heart activity, breathing patterns,...
Mar 16, 2020 | consumer behavior, consumer neuroscience, Life Science Data, neuromarketing, physiology, Teaching physiology
Eye tracking has been a consistent player in the physiological research field for a number of years, and more recently a “mobile” variation of this technology has become increasingly widespread. But just what is mobile eye tracking and how does it work?...
Jan 15, 2020 | consumer behavior, consumer neuroscience, EMG, Exercise Physiology, Life Science Data, psychophysiology, Sports Science
Once relegated to tightly controlled lab environments where electrode-laden participants were observed at close quarters, researchers are now able to extend the lab into the everyday environment over nearly limitless distances. Top quality physiological data can be...
Nov 14, 2019 | consumer behavior, consumer neuroscience, functional near infrared, Life Science Data, neuroscience, physiology, psychology, psychophysiology
Try Not To Blink—This Won’t Hurt What exactly, is eye tracking? Do I have to put on a helmet or stick something unpleasant into my eye? No, nothing so invasive, and not the least bit uncomfortable. Eye tracking is the process by which eye movements are recorded for...
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