Nov 14, 2019 | consumer behavior, consumer neuroscience, functional near infrared, Life Science Data, neuroscience, physiology, psychology, psychophysiology
Try Not To Blink—This Won’t Hurt What exactly, is eye tracking? Do I have to put on a helmet or stick something unpleasant into my eye? No, nothing so invasive, and not the least bit uncomfortable. Eye tracking is the process by which eye movements are recorded for...
Aug 19, 2019 | electrocardiography, Electrodermal, Electroencephalography, EMG, Exercise Physiology, Life Science Data, neuromarketing, physiology, psychophysiology, psychophysiology education, respiration, Teaching physiology, Teaching Psychophysiology
Over the past several years, tools and techniques for recording and analyzing physiological data recording have seen steady and marked improvement. Modern life science data acquisition systems such as the MP160 System and powerful research-grade software suites such...
Jul 11, 2019 | cardiography, cardiology, Education, electrocardiography, Life Science Data, physiology
For millennia, ancient healers across the globe long recognized the human heart as immeasurably vital to human life. Other organs may take an occasional time out, but not the heart. This sinewy fist-sized pump contracts and relaxes an average 60 to 80 beats per minute...
May 20, 2019 | electrocardiography, EMG, Exercise Physiology, Life Science Data, physiology, respiration, Sports Science
Everyone has experienced showing up at the doctor’s office and being tasked with sitting very still while vital signs are taken. You sit almost trance-like, concentrating on slowing your heartbeat, willing your blood pressure down, avoiding any sudden movement that...
Feb 27, 2019 | consumer neuroscience, electrocardiography, Electrodermal, Electroencephalography, EMG, Exercise Physiology, Life Science Data, neuromarketing, physiology, respiration, Sports Science
Physiological research studies require a great deal of focused expertise, including an ability to properly set up all necessary equipment for the study at hand. This has long consisted of overseeing a host of manual hardware connections and software settings, and...
Jan 28, 2019 | consumer behavior, consumer neuroscience, Exercise Physiology, Life Science Data, neuroscience, physiology, Stimulators
AcqKnowledge software includes a Media feature that allows you to record and link participant video with physiological data. A common issue that crops up when analyzing physiological data with linked participant video is a lack of synchronization between the resulting...
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