Jan 22, 2024 | Brain-computer Interface, Eye tracking, functional near infrared, Life Science Data, physiology, psychophysiology, Stimulators, Virtual Reality
Measuring the human body and brain’s response to real-world conditions and stimuli has long challenged researchers. This problem has usually been dealt with in one of two ways. The first approach is to take research participants into the field—not impossible with...
Oct 19, 2021 | EMG, functional near infrared, physiology, psychology, Stimulators
Holiday-related stress is as much of a seasonal tradition as family gatherings, frantic shopping forays, and over-indulgence in food and drink. Add to this potent mixture nearly two years of pandemic-induced tension and we have a volatile cocktail of emotions and...
Mar 16, 2021 | functional near infrared
As the most crucial organ of the human body that quintessentially defines humanity, the brain is still our greatest puzzle to solve. Medical doctors, neuroscientists, physiological scientists, and others have been trying to understand how its functions affect our...
Nov 14, 2019 | consumer behavior, consumer neuroscience, functional near infrared, Life Science Data, neuroscience, physiology, psychology, psychophysiology
Try Not To Blink—This Won’t Hurt What exactly, is eye tracking? Do I have to put on a helmet or stick something unpleasant into my eye? No, nothing so invasive, and not the least bit uncomfortable. Eye tracking is the process by which eye movements are recorded for...
Sep 12, 2019 | cardiovascular hemodynamics, consumer behavior, Education, electrocardiography, Electrodermal, Electroencephalography, Exercise Physiology, functional near infrared, Life Science Data, magnetic resonance imaging, neuromarketing, neuroscience, psychophysiology, respiration, Teaching physiology, Teaching Psychophysiology
August is a month of barbecues, baseball, and last-minute vacations against the backdrop of a fading summer, and the eighth month of 2019 proved to be an equally exciting time at BIOPAC, with something of a pleasant vacation thrown in. On August 12-14, BIOPAC hosted...
Apr 12, 2019 | consumer behavior, consumer neuroscience, Electroencephalography, EMG, functional near infrared, Life Science Data, neuromarketing, neuroscience, optical brain imaging, psychology, psychophysiology, psychophysiology education, Teaching Psychophysiology
At the dawn of the 19th century, pioneering astronomer Sir William Herschel discovered the existence of infrared radiation, which is electromagnetic radiation invisible to the human eye but identifiable via its ability to heat objects. Infrared radiation is commonly...
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