Apr 12, 2019 | consumer behavior, consumer neuroscience, Electroencephalography, EMG, functional near infrared, Life Science Data, neuromarketing, neuroscience, optical brain imaging, psychology, psychophysiology, psychophysiology education, Teaching Psychophysiology
At the dawn of the 19th century, pioneering astronomer Sir William Herschel discovered the existence of infrared radiation, which is electromagnetic radiation invisible to the human eye but identifiable via its ability to heat objects. Infrared radiation is commonly...
Jan 28, 2019 | consumer behavior, consumer neuroscience, Exercise Physiology, Life Science Data, neuroscience, physiology, Stimulators
AcqKnowledge software includes a Media feature that allows you to record and link participant video with physiological data. A common issue that crops up when analyzing physiological data with linked participant video is a lack of synchronization between the resulting...
Dec 7, 2018 | consumer behavior, consumer neuroscience, physiology, psychophysiology, Stimulators
Physiology studies often involve the recording of responses from subjects who are reacting to a particular sensory input being presented, otherwise known as stimulation. The presented stimuli can take several forms, and are tightly controlled in lab environments for...
Dec 6, 2016 | cardiography, cardiology, consumer behavior, consumer neuroscience, electrocardiography, Electrodermal, functional near infrared, Life Science Data, magnetic resonance imaging, neuromarketing, neuroscience, Non invasive blood pressure, noninvasive blood pressure, psychophysiology, respiration, Stimulators
Studies investigated the anxiety of gift-giving, the effects of social support in stressful situations, and what impact meditation has on heart rate, ECG, and blood pressure.
Nov 16, 2016 | cardiography, consumer behavior, consumer neuroscience, Electrodermal, EMG, Life Science Data, neuromarketing, neuroscience, physiology, psychology, psychophysiology, respiration
On “Black Friday” in the US, shoppers will come out in search of great deals, and researchers can measure the many physiological factors that motivate shoppers other than deals and price cuts.
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