Jul 21, 2021 | Electrodermal, Life Science Data, psychophysiology, Stimulators
Our nervous system processes information from a dizzying array of stimuli—visual, auditory, thermal, olfactory, and tactile, among others. How organisms respond to stimuli provides researchers with a wealth of information on how they adapt, learn, and live. The...
Jun 22, 2021 | consumer behavior, electrocardiography, Electrodermal, Life Science Data, psychophysiology
When formulating an approach to a research study, planning experiments, and choosing the right technology for the job, size matters. Research studies with human subjects generally fall into three scale-related categories: individual, small-group, and large-group...
Feb 23, 2021 | Life Science Data, psychophysiology, respiration
This guest post was written by Michael Hogan, BIOPAC’s Southeast Regional Representative. Contact him at michaelh@biopac.com Even trained psychologists can be daunted by the interdisciplinary applications involved with recording objective physiological data....
Oct 19, 2020 | consumer neuroscience, Life Science Data, psychophysiology, psychophysiology education, Teaching Psychophysiology
Why are we interested in psychophysiological measurements? Which measurements are these exactly? By “measurements,” we are talking about micro-facial expressions, pupil dilation, peristaltic contractions of the intestines, heart activity, breathing patterns,...
Sep 23, 2020 | consumer behavior, Life Science Data, neuroscience, psychophysiology, psychophysiology education, Teaching Psychophysiology
Author: Ashley Churchill, M.A., BIOPAC Midwest Sales Media psychophysiology research is being embraced by a variety of communication departments around the world. Media psychophysiology generally refers to the measurement of biological responses to messages in order...
May 14, 2020 | consumer behavior, Life Science Data, physiology, psychophysiology
Use VR to Expand the Capabilities of Your Lab The immersive technology of virtual reality (VR) literally offers whole new worlds to explore. Combining VR/Immersive Solutions with Physiology Data allows researchers to create virtual worlds that are impossible or...
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