Feb 27, 2019 | consumer neuroscience, electrocardiography, Electrodermal, Electroencephalography, EMG, Exercise Physiology, Life Science Data, neuromarketing, physiology, respiration, Sports Science
Physiological research studies require a great deal of focused expertise, including an ability to properly set up all necessary equipment for the study at hand. This has long consisted of overseeing a host of manual hardware connections and software settings, and...
Sep 17, 2018 | consumer neuroscience, Education, Electrodermal, EMG, Life Science Data, neuromarketing, psychophysiology, psychophysiology education, Teaching Psychophysiology
Say you’re in a situation where it behooves you to keep a poker face. At an auto dealership negotiating a price on the new car of your dreams, or sitting across from your boss trying to make a case for a promotion. Your heart is pounding, sweat is forming in the...
Dec 6, 2016 | cardiography, cardiology, consumer behavior, consumer neuroscience, electrocardiography, Electrodermal, functional near infrared, Life Science Data, magnetic resonance imaging, neuromarketing, neuroscience, noninvasive blood pressure, psychophysiology, respiration, Stimulators
Studies investigated the anxiety of gift-giving, the effects of social support in stressful situations, and what impact meditation has on heart rate, ECG, and blood pressure.
Nov 16, 2016 | cardiography, consumer behavior, consumer neuroscience, Electrodermal, EMG, Life Science Data, neuromarketing, neuroscience, physiology, psychology, psychophysiology, respiration
On “Black Friday” in the US, shoppers will come out in search of great deals, and researchers can measure the many physiological factors that motivate shoppers other than deals and price cuts.
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