Game On: Applying Physiological Data in Video Game Design and Research

Ever since players first started feeding quarters into arcade games and began plugging in home systems in the late twentieth century, researchers have looked for practical tools for both shaping video game design and measuring their effects on players. Physiological signals filled this niche area of research. Researchers began investigating the connection between physiological science and gaming in the 1980s and 1990s, when early studies explored the effects of video games on heart rate and arousal. These first studies focused on issues such as aggression and overstimulation, but research has since expanded to encompass the cognitive and emotional aspects of gameplay. An early research project by NASA, for example, examined how biofeedback could be applied to game design to enhance traditional game control methods while also improving players’ cognitive abilities.

Today, physiological monitoring is not only a method for psychological inquiry but also a vital asset in improving user experience (UX) research, game accessibility, and even driving therapeutic game development. As wearable sensors and game engines grow more sophisticated, the integration of physiological signals into game design is opening new frontiers for immersive, responsive, and health-conscious gaming. By analyzing real-time bodily signals, such as heart rate (HR), electroencephalography (EEG), electromyography (EMG), electrodermal activity (EDA), respiration, photoplethysmography (PPG), and electrooculography (EOG), researchers and developers can gain a deeper understanding of how players emotionally and physically respond to game elements.

A study published in the International Journal of Human-Computer Studies investigated whether players’ self-reported preferences for first-person shooter (FPS) game dynamics match their emotional reactions during both gameplay and viewing. Researchers recruited 24 active gamers and divided them into two groups: those who enjoyed the fast-paced action of FPS games and those who didn’t. While participants played an FPS game and later watched a recording of it, the team measured electrodermal activity (EDA), heart rate, and facial muscle responses, specifically expressions associated with frowning (corrugator supercilii) and smiling (zygomaticus major), to capture emotional arousal and valence. Physiological signal data were recorded using BIOPAC EDA, PPG, and EMG amplifiers, which were connected to a data acquisition and analysis system running AcqKnowledge software. Although both groups reported more positive feelings and higher excitement after actively playing rather than watching, the data revealed a deeper story: players who disliked the game showed more substantial rises in arousal during play. Those who favored the dynamics, however, showed steadier emotional responses across both conditions. Muscle activity patterns also differed. Those who enjoyed FPS dynamics exhibited sharper increases in frowning-related muscle activity during play than watchers, indicating nuanced emotional engagement. Overall, the study found that what people say they prefer does reflect in their bodies’ emotional reactions. Still, those preferences also shape whether playing or spectating feels more intense, highlighting how combining self-reports with physiological signals can deepen an understanding of game design and player experience.

controllerA team of researchers from Bournemouth University’s Centre for Digital Entertainment investigated how players’ bodies react during intense engagement, or flow, in virtual reality (VR) games. The goal was to capture objective physiological signals, such as heart rate and eye-blink patterns, alongside subjective self-reports to see how well a game’s design induced flow versus boredom or anxiety. The researchers had participants play a custom VR “tower defense” game while monitored with BIOPAC equipment, including a two-channel Biopac Student Lab (BSL) data acquisition system and physiological modules to record HRV via ECG, as well as EOG and EEG signals. The team then utilized clustering and machine-learning classifiers to decode flow states with high accuracy. The research team also successfully identified that high flow correlated with fewer blinks and longer blink intervals, indicating a state of deep concentration. The study not only demonstrates the value of combining physiological and self-report data but also shows how wearable sensors can inform design decisions in VR games by providing real-time feedback on player experience.

Beyond game design, a primary area of research focus has been on the long-term psychological, neurological, and physiological impact that games have on players. A study published in the Journal of Media Psychology explored how experiences with violent video games might reduce prosocial behavior, such as the motivation to help others, through physiological changes. Researchers recruited 155 Chinese college students who reported their exposure to violent games (in terms of violence, bloodiness, and duration) and completed simple self-reports measuring their willingness to help and the time they took to help others in controlled scenarios. Researchers used a BIOPAC data acquisition unit running AcqKnowledge software to record relevant physiological data. A three-lead ECG amplifier, respiration module, and respiration belt were used to record ECG and breathing signals across baseline, violent-film task, and during recovery periods. Researchers calculated the reduction in respiratory sinus arrhythmia (RSA), a marker of parasympathetic nervous system engagement. They found that higher levels of violent-game experience predicted less RSA reduction during stress, which in turn was linked to reduced prosocial behavior. The study’s findings suggest that playing violent video games may impair physiological readiness to respond in an empathetic manner to others, showing RSA reduction to be a key influence. The study’s findings demonstrate how physiological and psychophysiological signals provide a deeper understanding of the impacts of video games, while also guiding design decisions.

Physiological signals help researchers identify moments of excitement, stress, immersion, or frustration. Such insights are increasingly being used to refine gameplay mechanics, balance difficulty, and enhance player engagement through adaptive or personalized game experiences. They also reveal the short- and long-term effects gameplay has on both individuals and society. For more ideas on how to apply these signals in your research, visit our Webinars page for information on wearable devices, mobile data acquisition, and other helpful topics.


Are you planning a research project related to video games? Reach out to our customer service specialists to get all the help you need in mapping out and equipping your study team.

Human Factors: Physiological Signals Enhance Ergonomics Research

Ergonomics plays a role in almost every aspect of human interaction with the world around us—how we work, entertain ourselves, rest, and relax. Simply put, ergonomics (sometimes termed “human factors and ergonomics” or simply “human factors”) refers to the way in which physiological and psychological principles are applied to design, particularly in ways that benefit a user’s physical and psychological well-being and productivity.

In practice, ergonomics addresses more than our physical interactions but also encompasses our mental, emotional, and interpersonal states. What unites these different applications of ergonomic theory is that they can be studied and better understood with many of the same tools and signals applied in other areas of physiological and psychophysiological research. These can include ECG, EOG, fNIRS, EEG, and EMG, to name just a few.

Ergonomics can be broken down into three primary domains. Physical ergonomics relates to how the body interacts with the physical environment, from the design of tools we use every day to the physical environments in which we live and work. Cognitive ergonomics focuses on how our mental abilities are influenced by the systems and tasks with which we are presented. Organizational ergonomics (also known as macroergonomics) explores how to optimize organizational structures, policies, and processes within various social settings, including work environments.

Eye TrackingOne example of how physiological signals are being applied in physical ergonomics research involves the application of electrooculogram (EOG) signals to analyze eye movements, particularly saccades, as a measurement of eye fatigue caused by exposure to digital screens. The ubiquity of such screens in both our work and recreational environments makes such research critical to maintaining user well-being and productivity. This 2018 study utilized EOG electrodes connected via SS2LB leads to an MP36 data acquisition unit running BSL software to record and analyze EOG signals. Researchers were able to determine the optimal reading and viewing distance to minimize eye fatigue and discomfort, improving user health and productivity.

Cognitive ergonomics come into play when discussing the ease-of-use for a product. This is particularly important when dealing with how less technologically savvy groups interact with new technology, a challenge is explored in a 2019 study into how to develop a home heart monitor that would be easy for older users to operate. The study compared user interaction with device hardware, a mobile app, and a cloud-based software platform while using a BIOPAC research-level system as a control. Researchers created the signal baseline with an ECG amplifier connected to a data acquisition and analysis unit, comparing these results to the quality of the signal the user was able to obtain using the self-administered home devices and applications. This approach accurately assesses both the user-friendliness and quality of data obtained by several telemedicine systems.

These examples offer just a small sample of the ways in which physiological signals are being applied in the study of ergonomics. For an in-depth exploration of the topic, watch our webinar series on Ergonomics and Fatigue.


To learn more about using BIOPAC hardware and software to enhance your ergonomics study or design research, contact your local sales representative.

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