Sep 12, 2019 | cardiovascular hemodynamics, consumer behavior, Education, electrocardiography, Electrodermal, Electroencephalography, Exercise Physiology, functional near infrared, Life Science Data, magnetic resonance imaging, neuromarketing, neuroscience, psychophysiology, respiration, Teaching physiology, Teaching Psychophysiology
August is a month of barbecues, baseball, and last-minute vacations against the backdrop of a fading summer, and the eighth month of 2019 proved to be an equally exciting time at BIOPAC, with something of a pleasant vacation thrown in. On August 12-14, BIOPAC hosted...
Aug 19, 2019 | electrocardiography, Electrodermal, Electroencephalography, EMG, Exercise Physiology, Life Science Data, neuromarketing, physiology, psychophysiology, psychophysiology education, respiration, Teaching physiology, Teaching Psychophysiology
Over the past several years, tools and techniques for recording and analyzing physiological data recording have seen steady and marked improvement. Modern life science data acquisition systems such as the MP160 System and powerful research-grade software suites such...
Jun 13, 2019 | EMG, Life Science Data, neuromarketing, psychophysiology
Facial expressions, even at their most subtle, cover a wide palette of emotions. The study of these expressions can be approached several ways, including via a camera and facial mapping using FaceReader expression analysis software—but another common method for...
Apr 12, 2019 | consumer behavior, consumer neuroscience, Electroencephalography, EMG, functional near infrared, Life Science Data, neuromarketing, neuroscience, optical brain imaging, psychology, psychophysiology, psychophysiology education, Teaching Psychophysiology
At the dawn of the 19th century, pioneering astronomer Sir William Herschel discovered the existence of infrared radiation, which is electromagnetic radiation invisible to the human eye but identifiable via its ability to heat objects. Infrared radiation is commonly...
Mar 28, 2019 | Electroencephalography, Life Science Data, neuromarketing, psychophysiology, psychophysiology education, Teaching physiology
Many notable events occurred in 1929, not all of them good. The St. Valentine’s Day massacre. The stock market crash that triggered a worldwide economic crisis. The chain saw was invented. Not much good was happening in Germany either. Rampant inflation, the...
Dec 7, 2018 | consumer behavior, consumer neuroscience, physiology, psychophysiology, Stimulators
Physiology studies often involve the recording of responses from subjects who are reacting to a particular sensory input being presented, otherwise known as stimulation. The presented stimuli can take several forms, and are tightly controlled in lab environments for...
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