Mar 28, 2019 | Electroencephalography, Life Science Data, neuromarketing, psychophysiology, psychophysiology education, Teaching physiology
Many notable events occurred in 1929, not all of them good. The St. Valentine’s Day massacre. The stock market crash that triggered a worldwide economic crisis. The chain saw was invented. Not much good was happening in Germany either. Rampant inflation, the...
Dec 7, 2018 | consumer behavior, consumer neuroscience, physiology, psychophysiology, Stimulators
Physiology studies often involve the recording of responses from subjects who are reacting to a particular sensory input being presented, otherwise known as stimulation. The presented stimuli can take several forms, and are tightly controlled in lab environments for...
Sep 17, 2018 | consumer neuroscience, Education, Electrodermal, EMG, Life Science Data, neuromarketing, psychophysiology, psychophysiology education, Teaching Psychophysiology
Say you’re in a situation where it behooves you to keep a poker face. At an auto dealership negotiating a price on the new car of your dreams, or sitting across from your boss trying to make a case for a promotion. Your heart is pounding, sweat is forming in the...
Aug 20, 2018 | Electrodermal, Life Science Data, psychophysiology
Stimulus presentation studies are an important aspect of modern research that record and organize a participant’s reactions and physiological data to various inputs. These studies are commonly used in neuromarketing or psychophysiological experiments. First off, what...
Mar 22, 2017 | cardiography, cardiovascular hemodynamics, electrocardiography, Life Science Data, neuroscience, psychology, psychophysiology
Several studies show chronic stress is typically detrimental to health, while acute stress may be linked to positive effects in addition to the negative counterparts
Dec 19, 2016 | cardiography, electrocardiography, Electrodermal, Life Science Data, neuroscience, noninvasive blood pressure, physiology, psychophysiology, respiration
In a previous post, we discussed the stress-reducing benefits of loving interactions with close friends and family during the holiday season. In addition to family, there are many mood-shaping habits and activities that characterize the holidays: the smell of...
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