


Small and Smaller – Untethered and Unfettered
Advancements in the engineering of data acquisition components have closely paralleled the microchip revolution. Ever-smaller form factors available in wireless transmission formats have resulted in a boon for researchers wishing to collect high-quality physiological...
The Trouble with Fatigue
Fatigue is a troublemaker–it can have serious impacts on data quality, even when using gold standards of measurement.

Holiday Happiness Part 2: Sounds, Smells, and Self-Reflection
In a previous post, we discussed the stress-reducing benefits of loving interactions with close friends and family during the holiday season. In addition to family, there are many mood-shaping habits and activities that characterize the holidays: the smell of...
The Physiology of Consumer Buying Habits
On “Black Friday” in the US, shoppers will come out in search of great deals, and researchers can measure the many physiological factors that motivate shoppers other than deals and price cuts.

The Physiology of Election Decision-Making
The psychophysiological factors of stress, the behaviors of others, and of introception can play major roles in decision-making, and BIOPAC systems provide measurements of how physiological factors such as these influence decisions.
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