Sep 14, 2021 | electrocardiography, physiology, psychophysiology, respiration
Life is a series of events—some are planned while others catch us completely by surprise. This holds true in the lab where the quality of experiments and data depend on accurately identifying, tracking, and sorting key events as they occur. Events like the introduction of stimuli and a test subject’s reaction directly impact data.
Aug 17, 2021 | animal research, Education, Life Science Data, physiology, psychophysiology, Teaching physiology
The global COVID-19 pandemic made in-person lab work impossible under many circumstances and difficult in the best of conditions. Now, as researchers and students begin to return to the lab, an opportunity presents itself for a fresh start. One way in which labs are refreshing their approach to research and education is by adding software and equipment that allows for the automation of procedures and analysis with the goal of increasing repeatability and reproducibility within experiments and research.
May 14, 2020 | consumer behavior, Life Science Data, physiology, psychophysiology
Use VR to Expand the Capabilities of Your Lab The immersive technology of virtual reality (VR) literally offers whole new worlds to explore. Combining VR/Immersive Solutions with Physiology Data allows researchers to create virtual worlds that are impossible or...
Mar 16, 2020 | consumer behavior, consumer neuroscience, Life Science Data, neuromarketing, physiology, Teaching physiology
Eye tracking has been a consistent player in the physiological research field for a number of years, and more recently a “mobile” variation of this technology has become increasingly widespread. But just what is mobile eye tracking and how does it work?...
Nov 14, 2019 | consumer behavior, consumer neuroscience, functional near infrared, Life Science Data, neuroscience, physiology, psychology, psychophysiology
Try Not To Blink—This Won’t Hurt What exactly, is eye tracking? Do I have to put on a helmet or stick something unpleasant into my eye? No, nothing so invasive, and not the least bit uncomfortable. Eye tracking is the process by which eye movements are recorded for...
Aug 19, 2019 | electrocardiography, Electrodermal, Electroencephalography, EMG, Exercise Physiology, Life Science Data, neuromarketing, physiology, psychophysiology, psychophysiology education, respiration, Teaching physiology, Teaching Psychophysiology
Over the past several years, tools and techniques for recording and analyzing physiological data recording have seen steady and marked improvement. Modern life science data acquisition systems such as the MP160 System and powerful research-grade software suites such...
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