Aug 19, 2019 | electrocardiography, Electrodermal, Electroencephalography, EMG, Exercise Physiology, Life Science Data, neuromarketing, physiology, psychophysiology, psychophysiology education, respiration, Teaching physiology, Teaching Psychophysiology
Over the past several years, tools and techniques for recording and analyzing physiological data recording have seen steady and marked improvement. Modern life science data acquisition systems such as the MP160 System and powerful research-grade software suites such...
Jul 11, 2019 | cardiography, cardiology, Education, electrocardiography, Life Science Data, physiology
For millennia, ancient healers across the globe long recognized the human heart as immeasurably vital to human life. Other organs may take an occasional time out, but not the heart. This sinewy fist-sized pump contracts and relaxes an average 60 to 80 beats per minute...
Jun 13, 2019 | EMG, Life Science Data, neuromarketing, psychophysiology
Facial expressions, even at their most subtle, cover a wide palette of emotions. The study of these expressions can be approached several ways, including via a camera and facial mapping using FaceReader expression analysis software—but another common method for...
May 20, 2019 | electrocardiography, EMG, Exercise Physiology, Life Science Data, physiology, respiration, Sports Science
Everyone has experienced showing up at the doctor’s office and being tasked with sitting very still while vital signs are taken. You sit almost trance-like, concentrating on slowing your heartbeat, willing your blood pressure down, avoiding any sudden movement that...
Apr 12, 2019 | consumer behavior, consumer neuroscience, Electroencephalography, EMG, functional near infrared, Life Science Data, neuromarketing, neuroscience, optical brain imaging, psychology, psychophysiology, psychophysiology education, Teaching Psychophysiology
At the dawn of the 19th century, pioneering astronomer Sir William Herschel discovered the existence of infrared radiation, which is electromagnetic radiation invisible to the human eye but identifiable via its ability to heat objects. Infrared radiation is commonly...
Mar 28, 2019 | Electroencephalography, Life Science Data, neuromarketing, psychophysiology, psychophysiology education, Teaching physiology
Many notable events occurred in 1929, not all of them good. The St. Valentine’s Day massacre. The stock market crash that triggered a worldwide economic crisis. The chain saw was invented. Not much good was happening in Germany either. Rampant inflation, the...
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