Apr 12, 2019 | consumer behavior, consumer neuroscience, Electroencephalography, EMG, functional near infrared, Life Science Data, neuromarketing, neuroscience, optical brain imaging, psychology, psychophysiology, psychophysiology education, Teaching Psychophysiology
At the dawn of the 19th century, pioneering astronomer Sir William Herschel discovered the existence of infrared radiation, which is electromagnetic radiation invisible to the human eye but identifiable via its ability to heat objects. Infrared radiation is commonly...
Mar 28, 2019 | Electroencephalography, Life Science Data, neuromarketing, psychophysiology, psychophysiology education, Teaching physiology
Many notable events occurred in 1929, not all of them good. The St. Valentine’s Day massacre. The stock market crash that triggered a worldwide economic crisis. The chain saw was invented. Not much good was happening in Germany either. Rampant inflation, the...
Feb 27, 2019 | consumer neuroscience, electrocardiography, Electrodermal, Electroencephalography, EMG, Exercise Physiology, Life Science Data, neuromarketing, physiology, respiration, Sports Science
Physiological research studies require a great deal of focused expertise, including an ability to properly set up all necessary equipment for the study at hand. This has long consisted of overseeing a host of manual hardware connections and software settings, and...
Oct 5, 2018 | electrocardiography, Electrodermal, Electroencephalography, EMG, Exercise Physiology, noninvasive blood pressure, physiology, respiration, Sports Science, Teaching physiology
Advancements in the engineering of data acquisition components have closely paralleled the microchip revolution. Ever-smaller form factors available in wireless transmission formats have resulted in a boon for researchers wishing to collect high-quality physiological...
Apr 11, 2017 | animal research, Electroencephalography, Life Science Data, neuroscience
Implanting pups can be tricky, yet their value as neonatal models of human disease is key.
Aug 6, 2015 | cardiography, Electroencephalography, Life Science Data, physiology
By Alan Macy, BIOPAC Systems, Inc. In the context of human physiological recording, an electrode is a conductive probe which is used to sense the presence of biopotentials arising at points in the body. When biopotentials are generated in the body, they can be sensed...