The Face of Facial Expression Analysis
Say you’re in a situation where it behooves you to keep a poker face. At an auto dealership negotiating a price on the new car of your dreams, or sitting across from your boss trying to make a case for a promotion. Your heart is pounding, sweat is forming in the...
Understanding Stimulus Presentation Studies
Stimulus presentation studies are an important aspect of modern research that record and organize a participant’s reactions and physiological data to various inputs. These studies are commonly used in neuromarketing or psychophysiological experiments. First off, what...
Holiday Happiness Part 2: Sounds, Smells, and Self-Reflection
In a previous post, we discussed the stress-reducing benefits of loving interactions with close friends and family during the holiday season. In addition to family, there are many mood-shaping habits and activities that characterize the holidays: the smell of...
Holiday Happiness: Gratitude or Gifts?
Studies investigated the anxiety of gift-giving, the effects of social support in stressful situations, and what impact meditation has on heart rate, ECG, and blood pressure.
The Physiology of Consumer Buying Habits
On “Black Friday” in the US, shoppers will come out in search of great deals, and researchers can measure the many physiological factors that motivate shoppers other than deals and price cuts.
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