May 14, 2020 | consumer behavior, Life Science Data, physiology, psychophysiology
Use VR to Expand the Capabilities of Your Lab The immersive technology of virtual reality (VR) literally offers whole new worlds to explore. Combining VR/Immersive Solutions with Physiology Data allows researchers to create virtual worlds that are impossible or...
Jan 15, 2020 | consumer behavior, consumer neuroscience, EMG, Exercise Physiology, Life Science Data, psychophysiology, Sports Science
Once relegated to tightly controlled lab environments where electrode-laden participants were observed at close quarters, researchers are now able to extend the lab into the everyday environment over nearly limitless distances. Top quality physiological data can be...
Nov 14, 2019 | consumer behavior, consumer neuroscience, functional near infrared, Life Science Data, neuroscience, physiology, psychology, psychophysiology
Try Not To Blink—This Won’t Hurt What exactly, is eye tracking? Do I have to put on a helmet or stick something unpleasant into my eye? No, nothing so invasive, and not the least bit uncomfortable. Eye tracking is the process by which eye movements are recorded for...
Sep 12, 2019 | cardiovascular hemodynamics, consumer behavior, Education, electrocardiography, Electrodermal, Electroencephalography, Exercise Physiology, functional near infrared, Life Science Data, magnetic resonance imaging, neuromarketing, neuroscience, psychophysiology, respiration, Teaching physiology, Teaching Psychophysiology
August is a month of barbecues, baseball, and last-minute vacations against the backdrop of a fading summer, and the eighth month of 2019 proved to be an equally exciting time at BIOPAC, with something of a pleasant vacation thrown in. On August 12-14, BIOPAC hosted...
Aug 19, 2019 | electrocardiography, Electrodermal, Electroencephalography, EMG, Exercise Physiology, Life Science Data, neuromarketing, physiology, psychophysiology, psychophysiology education, respiration, Teaching physiology, Teaching Psychophysiology
Over the past several years, tools and techniques for recording and analyzing physiological data recording have seen steady and marked improvement. Modern life science data acquisition systems such as the MP160 System and powerful research-grade software suites such...
Jun 13, 2019 | EMG, Life Science Data, neuromarketing, psychophysiology
Facial expressions, even at their most subtle, cover a wide palette of emotions. The study of these expressions can be approached several ways, including via a camera and facial mapping using FaceReader expression analysis software—but another common method for...
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