The Physiology of Consumer Buying Habits
On “Black Friday” in the US, shoppers will come out in search of great deals, and researchers can measure the many physiological factors that motivate shoppers other than deals and price cuts.
The Physiology of Election Decision-Making
The psychophysiological factors of stress, the behaviors of others, and of introception can play major roles in decision-making, and BIOPAC systems provide measurements of how physiological factors such as these influence decisions.
Think As Scientists Think—Empirical Research Skills
Learning to think as scientists think is empowering and drives this process and “Hard” and “soft” research skills combine well with Biopac Student Lab Lessons.
Thinking As Scientists Think
By Howard Iver Thorsheim, Ph.D., St. Olaf College. Information literacy skills projects help students discover that they know that they know how to find information, which increases their sense of competency, and is self-reinforcing.
How to Promote Cooperative Thinking
By Howard Iver Thorsheim, Ph.D., St. Olaf College. How to promote cooperative thinking of team members doing psychophysiology, draw from their richly diverse interests and ideas, and in the process teach a “soft” skill that could transfer to later life.
Start the First Class with EDA and Emotional Responses!
By Howard Iver Thorsheim, Ph.D., St. Olaf College. I wanted to start the first day of my class with an activity that would engage students’ curiosity and enthusiasm, to set the stage for introducing the course and going over the syllabus!
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