Feb 15, 2023 | Eye tracking, Life Science Data, psychology, psychophysiology, Sports Science
Freed from the limitations of stationary eye tracking technology, mobile eye tracking enables researchers to study their subjects while they perform a wide range of immersive tasks in natural settings.
Apr 18, 2022 | cardiography, Electrodermal, Life Science Data, psychology, psychophysiology, respiration
“So full of artless jealousy is guilt, It spills itself in fearing to be spilt” —Gertrude, William Shakespeare’s “Hamlet” In Act 4 of Shakespeare’s famous tragedy, Hamlet’s mother Gertrude points out that the harder one tries to conceal guilt, the easier it is to...
Mar 16, 2022 | electrocardiography, Electrodermal, EMG, physiology, psychology, psychophysiology, respiration
“Do you ever look at someone and wonder what is going on inside their head?” Joy, an anthropomorphized manifestation of happiness, delivers this line at the opening of Pixar’s 2015 animated hit “Inside Out,” a film that explores the emotional struggles of its young...
Oct 19, 2021 | EMG, functional near infrared, physiology, psychology, Stimulators
Holiday-related stress is as much of a seasonal tradition as family gatherings, frantic shopping forays, and over-indulgence in food and drink. Add to this potent mixture nearly two years of pandemic-induced tension and we have a volatile cocktail of emotions and...
Nov 14, 2019 | consumer behavior, consumer neuroscience, functional near infrared, Life Science Data, neuroscience, physiology, psychology, psychophysiology
Try Not To Blink—This Won’t Hurt What exactly, is eye tracking? Do I have to put on a helmet or stick something unpleasant into my eye? No, nothing so invasive, and not the least bit uncomfortable. Eye tracking is the process by which eye movements are recorded for...
Apr 12, 2019 | consumer behavior, consumer neuroscience, Electroencephalography, EMG, functional near infrared, Life Science Data, neuromarketing, neuroscience, optical brain imaging, psychology, psychophysiology, psychophysiology education, Teaching Psychophysiology
At the dawn of the 19th century, pioneering astronomer Sir William Herschel discovered the existence of infrared radiation, which is electromagnetic radiation invisible to the human eye but identifiable via its ability to heat objects. Infrared radiation is commonly...
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