The Trouble with Fatigue
Fatigue is a troublemaker–it can have serious impacts on data quality, even when using gold standards of measurement.
The Physiology of Consumer Buying Habits
Nov 16, 2016 | cardiography, consumer behavior, consumer neuroscience, Electrodermal, EMG, Life Science Data, neuromarketing, neuroscience, physiology, psychology, psychophysiology, respiration
On “Black Friday” in the US, shoppers will come out in search of great deals, and researchers can measure the many physiological factors that motivate shoppers other than deals and price cuts.
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