Oct 5, 2018 | electrocardiography, Electrodermal, Electroencephalography, EMG, Exercise Physiology, noninvasive blood pressure, physiology, respiration, Sports Science, Teaching physiology
Advancements in the engineering of data acquisition components have closely paralleled the microchip revolution. Ever-smaller form factors available in wireless transmission formats have resulted in a boon for researchers wishing to collect high-quality physiological...
Sep 17, 2018 | consumer neuroscience, Education, Electrodermal, EMG, Life Science Data, neuromarketing, psychophysiology, psychophysiology education, Teaching Psychophysiology
Say you’re in a situation where it behooves you to keep a poker face. At an auto dealership negotiating a price on the new car of your dreams, or sitting across from your boss trying to make a case for a promotion. Your heart is pounding, sweat is forming in the...
Feb 24, 2017 | EMG, Exercise Physiology, Life Science Data, physiology, Sports Science
Fatigue is a troublemaker–it can have serious impacts on data quality, even when using gold standards of measurement.
Nov 16, 2016 | cardiography, consumer behavior, consumer neuroscience, Electrodermal, EMG, Life Science Data, neuromarketing, neuroscience, physiology, psychology, psychophysiology, respiration
On “Black Friday” in the US, shoppers will come out in search of great deals, and researchers can measure the many physiological factors that motivate shoppers other than deals and price cuts.
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