May 23, 2023 | cardiography, EMG, Exercise Physiology, Life Science Data, Sports Science
Every athlete seeks the winning formula that will make them more competitive. Add coaches, trainers, weekend warriors, and everyday health enthusiasts to the mix, all looking for an edge to improve fitness, shorten recovery times, and avoid injuries. Exercise...
Mar 16, 2022 | electrocardiography, Electrodermal, EMG, physiology, psychology, psychophysiology, respiration
“Do you ever look at someone and wonder what is going on inside their head?” Joy, an anthropomorphized manifestation of happiness, delivers this line at the opening of Pixar’s 2015 animated hit “Inside Out,” a film that explores the emotional struggles of its young...
Oct 19, 2021 | EMG, functional near infrared, physiology, psychology, Stimulators
Holiday-related stress is as much of a seasonal tradition as family gatherings, frantic shopping forays, and over-indulgence in food and drink. Add to this potent mixture nearly two years of pandemic-induced tension and we have a volatile cocktail of emotions and...
Jan 15, 2020 | consumer behavior, consumer neuroscience, EMG, Exercise Physiology, Life Science Data, psychophysiology, Sports Science
Once relegated to tightly controlled lab environments where electrode-laden participants were observed at close quarters, researchers are now able to extend the lab into the everyday environment over nearly limitless distances. Top quality physiological data can be...
Aug 19, 2019 | electrocardiography, Electrodermal, Electroencephalography, EMG, Exercise Physiology, Life Science Data, neuromarketing, physiology, psychophysiology, psychophysiology education, respiration, Teaching physiology, Teaching Psychophysiology
Over the past several years, tools and techniques for recording and analyzing physiological data recording have seen steady and marked improvement. Modern life science data acquisition systems such as the MP160 System and powerful research-grade software suites such...
Jun 13, 2019 | EMG, Life Science Data, neuromarketing, psychophysiology
Facial expressions, even at their most subtle, cover a wide palette of emotions. The study of these expressions can be approached several ways, including via a camera and facial mapping using FaceReader expression analysis software—but another common method for...
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