The Physiology of Consumer Buying Habits

Nov 16, 2016 | cardiography, consumer behavior, consumer neuroscience, Electrodermal, EMG, Life Science Data, neuromarketing, neuroscience, physiology, psychology, psychophysiology, respiration

On “Black Friday” in the US, shoppers will come out in search of great deals, and researchers can measure the many physiological factors that motivate shoppers other than deals and price cuts.