


Keep Your Eye on the Ball: Eye Tracking in Exercise Research
When a coach tells a player to keep their eye on the ball, they are addressing the importance of attention and focus to success, both figuratively and literally. Whether hitting a baseball, shooting a basket, or maintaining focus in an exercise routine, how we process...
VR Integration: Enhancing Research with Virtual Environments
Measuring the human body and brain’s response to real-world conditions and stimuli has long challenged researchers. This problem has usually been dealt with in one of two ways. The first approach is to take research participants into the field—not impossible with...
Eye-Catching: Mobile Tech Enhances Immersive Experiments
Freed from the limitations of stationary eye tracking technology, mobile eye tracking enables researchers to study their subjects while they perform a wide range of immersive tasks in natural settings.
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