
The Physiology of Consumer Buying Habits
On “Black Friday” in the US, shoppers will come out in search of great deals, and researchers can measure the many physiological factors that motivate shoppers other than deals and price cuts.
On “Black Friday” in the US, shoppers will come out in search of great deals, and researchers can measure the many physiological factors that motivate shoppers other than deals and price cuts.
The psychophysiological factors of stress, the behaviors of others, and of introception can play major roles in decision-making, and BIOPAC systems provide measurements of how physiological factors such as these influence decisions.
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