Jun 22, 2021 | consumer behavior, electrocardiography, Electrodermal, Life Science Data, psychophysiology
When formulating an approach to a research study, planning experiments, and choosing the right technology for the job, size matters. Research studies with human subjects generally fall into three scale-related categories: individual, small-group, and large-group...
Feb 23, 2021 | Life Science Data, psychophysiology, respiration
This guest post was written by Michael Hogan, BIOPAC’s Southeast Regional Representative. Contact him at michaelh@biopac.com Even trained psychologists can be daunted by the interdisciplinary applications involved with recording objective physiological data....
Jan 20, 2021 | Life Science Data
Not to spike our own signal about it, but we really love recording EEG. In fact, over 6,500 research & scientific citations have been published recording EEG with BIOPAC equipment. So, let’s think about EEG. Why do we love this signal and when should you be...
Nov 19, 2020 | Life Science Data
With the variety of modern data acquisition tools at our disposal, acquiring high quality physiological data has become much less of a challenge than in times past. Following some basic guidelines will usually result in very good data without a lot of mystery or...
Oct 19, 2020 | consumer neuroscience, Life Science Data, psychophysiology, psychophysiology education, Teaching Psychophysiology
Why are we interested in psychophysiological measurements? Which measurements are these exactly? By “measurements,” we are talking about micro-facial expressions, pupil dilation, peristaltic contractions of the intestines, heart activity, breathing patterns,...
Sep 23, 2020 | consumer behavior, Life Science Data, neuroscience, psychophysiology, psychophysiology education, Teaching Psychophysiology
Author: Ashley Churchill, M.A., BIOPAC Midwest Sales Media psychophysiology research is being embraced by a variety of communication departments around the world. Media psychophysiology generally refers to the measurement of biological responses to messages in order...
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