Mar 16, 2020 | consumer behavior, consumer neuroscience, Life Science Data, neuromarketing, physiology, Teaching physiology
Eye tracking has been a consistent player in the physiological research field for a number of years, and more recently a “mobile” variation of this technology has become increasingly widespread. But just what is mobile eye tracking and how does it work?...
Feb 17, 2020 | Education, Life Science Data, Teaching physiology, Teaching Psychophysiology
Experience has shown that beginning physiology students are more engaged when acquiring and viewing signals from their own (or a lab partner’s) bodies in real time, particularly signals that are noninvasive to capture and easy to acquire. Watching a waveform trace...
Jan 15, 2020 | consumer behavior, consumer neuroscience, EMG, Exercise Physiology, Life Science Data, psychophysiology, Sports Science
Once relegated to tightly controlled lab environments where electrode-laden participants were observed at close quarters, researchers are now able to extend the lab into the everyday environment over nearly limitless distances. Top quality physiological data can be...
Dec 11, 2019 | Life Science Data
To understand how eye tracking works, it is important to have a basic knowledge of the structure of the eye. pupil—an aperture, or opening, in the iris that allows light to enter into the eye unless viewed exactly on-axis with a light source, the pupil appears black...
Nov 14, 2019 | consumer behavior, consumer neuroscience, functional near infrared, Life Science Data, neuroscience, physiology, psychology, psychophysiology
Try Not To Blink—This Won’t Hurt What exactly, is eye tracking? Do I have to put on a helmet or stick something unpleasant into my eye? No, nothing so invasive, and not the least bit uncomfortable. Eye tracking is the process by which eye movements are recorded for...
Oct 15, 2019 | consumer neuroscience, Life Science Data, neuroscience
What is neuroscience? In a nutshell, the study of neuroscience encompasses the physical and functional workings of the human brain and nervous system, drawing from a mix of cellular and molecular biology, anatomy, physiology, human behavior, and cognition. This field...
Sep 12, 2019 | cardiovascular hemodynamics, consumer behavior, Education, electrocardiography, Electrodermal, Electroencephalography, Exercise Physiology, functional near infrared, Life Science Data, magnetic resonance imaging, neuromarketing, neuroscience, psychophysiology, respiration, Teaching physiology, Teaching Psychophysiology
August is a month of barbecues, baseball, and last-minute vacations against the backdrop of a fading summer, and the eighth month of 2019 proved to be an equally exciting time at BIOPAC, with something of a pleasant vacation thrown in. On August 12-14, BIOPAC hosted...
Aug 19, 2019 | electrocardiography, Electrodermal, Electroencephalography, EMG, Exercise Physiology, Life Science Data, neuromarketing, physiology, psychophysiology, psychophysiology education, respiration, Teaching physiology, Teaching Psychophysiology
Over the past several years, tools and techniques for recording and analyzing physiological data recording have seen steady and marked improvement. Modern life science data acquisition systems such as the MP160 System and powerful research-grade software suites such...
Jul 11, 2019 | cardiography, cardiology, Education, electrocardiography, Life Science Data, physiology
For millennia, ancient healers across the globe long recognized the human heart as immeasurably vital to human life. Other organs may take an occasional time out, but not the heart. This sinewy fist-sized pump contracts and relaxes an average 60 to 80 beats per minute...
Jun 13, 2019 | EMG, Life Science Data, neuromarketing, psychophysiology
Facial expressions, even at their most subtle, cover a wide palette of emotions. The study of these expressions can be approached several ways, including via a camera and facial mapping using FaceReader expression analysis software—but another common method for...
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