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The cognitive processing of memory affects our individual perception therefore it is important to understand what factors influence an individual’s processing. We have compiled a list of studies that look at how recall can influence individual’s message perception and work to help understand how small cases of memory load or the act of remembering can carry greater implications.

Cognitive Psychology Experiment

Cognitive development is crucial at the preliminary stages of infancy in children. Researchers Brito et al. (2016) examined associations between infants’ EEG power and cognitive abilities such as language and memory and situational factors such as SES. BIOPAC’s EEG100C and electrocap were used to record EEG while the infants were asleep. Overall EEG was then compared to memory and language skills, which were assessed through various tasks while the infant was awake. The findings identified that there are no associations between SES and EEG power, nor was EEG power related to language and memory ability.

EEG and Movie Trailers

University of Pennsylvania researchers studied EEG monitoring to understand how memory recall can influence the effectiveness of an advertiser’s messages. Utilizing a mixed methodology approach, measuring EEG brain activity data and physiological reactance, researchers Barnett and Cerf (2017) created a cross brain correlation (CBC) of 58 participants being exposed to the same 13 movie trailers. BIOPAC’s BioNomadix wireless EEG amplifier recorded EEG data in a commercial movie theater setting. Physiological monitoring solutions included BIOPAC’s respiration belt transducer, and a wireless EDA amplifier. The study’s results suggested that a trailer’s level of memorability could predict the movie’s overall success.

Intrusive Memory Study

One unfortunate side effect of memory is its intrusiveness in perceiving messages. Researchers from Oklahoma State University attempted to identify how worry (an effect of memory load) can influence “attention allocation” and an individual’s ability to process information. In the study conducted by White and Grant, it was hypothesized that, “working memory load will decrease attention allocation during processing of emotional images (White and Grant, 2017).” BIOPAC solutions were utilized in the methodology using an MP research system paired with an EEG100C amplifier as well as AcqKnowledge software. The study compared two groups of participants who were shown a series of similar photos. One group was presented with memory based verbal or visual tasks at the beginning of the experiment. Among other more specified findings, the results indicated that individuals with lower levels of worrying had reduced attention when required to remember visual and verbal memory tasks.

Understanding how cognitive processes and memory relate to one another provides researchers with the opportunity of gaining greater insight into message retention. The foundations of language and memory that we development as infants play key roles in our message retention. These combined with individual attention and outside stimuli show that our memory can inhibit message reception.

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