Mar 24, 2025 | Electrodermal, Electroencephalography, Life Science Data, magnetic resonance imaging, neuroscience, optical brain imaging, psychology, psychophysiology, Stimulators, Virtual Reality
Beauty is in the eye of the beholder—a mostly subjective experience, so the saying implies. While we may share many common ideals about beauty and aesthetics, our reactions to art, music, and literature can diverge, converge, and overlap to a myriad of degrees....
Feb 25, 2025 | electrocardiography, Electrodermal, HRV, Life Science Data, magnetic resonance imaging, psychology, psychophysiology, respiration, Stimulators
Humans by their nature are social creatures. A sense of community, daily interactions, and shared experiences are tied to our overall mental and physical well-being. Few events in modern history have shut down such interactions more thoroughly than the outbreak of...
Nov 20, 2024 | electrocardiography, Electrodermal, Electroencephalography, Life Science Data, neuroscience, Photoplethysmography, respiration, Stimulators, Virtual Reality
A Buddhist saying states, “Pain is inevitable, but suffering is optional.” Pain’s dual nature has presented a conundrum for philosophy and the sciences. As a warning system, it protects us from harm, but it can also be the source of profound psychological and...
Oct 18, 2024 | Electrodermal, EMG, HRV, Life Science Data, psychology, psychophysiology, Stimulators
In many countries, October ushers in the season of ghosts, goblins, and all manner of frightening things that inhabit our deepest fears. While the popularity of Halloween reflects the thrills many derive from a good scare, facing one’s fears is not always fun and...
Jan 22, 2024 | Brain-computer Interface, Eye tracking, functional near infrared, Life Science Data, physiology, psychophysiology, Stimulators, Virtual Reality
Measuring the human body and brain’s response to real-world conditions and stimuli has long challenged researchers. This problem has usually been dealt with in one of two ways. The first approach is to take research participants into the field—not impossible with...
Nov 17, 2021 | consumer behavior, Education, Stimulators
Fans of Star Trek have long marveled at the technological innovations spawned from the imaginations of its creators—from warp drives that bend space to transporters beaming individuals from point A to B. Few of these speculative innovations inspired more wonder than...
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