Dec 7, 2018 | consumer behavior, consumer neuroscience, physiology, psychophysiology, Stimulators
Physiology studies often involve the recording of responses from subjects who are reacting to a particular sensory input being presented, otherwise known as stimulation. The presented stimuli can take several forms, and are tightly controlled in lab environments for...
Sep 17, 2018 | consumer neuroscience, Education, Electrodermal, EMG, Life Science Data, neuromarketing, psychophysiology, psychophysiology education, Teaching Psychophysiology
Say you’re in a situation where it behooves you to keep a poker face. At an auto dealership negotiating a price on the new car of your dreams, or sitting across from your boss trying to make a case for a promotion. Your heart is pounding, sweat is forming in the...
Aug 20, 2018 | Electrodermal, Life Science Data, psychophysiology
Stimulus presentation studies are an important aspect of modern research that record and organize a participant’s reactions and physiological data to various inputs. These studies are commonly used in neuromarketing or psychophysiological experiments. First off, what...
Jul 23, 2018 | Life Science Data
Keeping students engaged in the study of physiology can be a challenging exercise. Once the sole province of dusty textbooks and cumbersome lab manuals, the computer age ushered in quantum advances in the packaging of physiology curricula. Disadvantages were reflected...
Jun 12, 2018 | Life Science Data
When setting up data acquisition parameters, one area of befuddlement often involves the use of filters. Which ones should I use, and how do I set them up? What are they really, and why do I need them? In a nutshell, filters are configurable controls for removing...
May 31, 2018 | Life Science Data
BIOPAC amplifiers used with the MP160 Data Acquisition System are equipped with configurable settings designed for optimizing the physiological signal being acquired, one of which is the gain setting. What is gain? Put simply, gain refers to the amplifier’s ability to...
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